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Experts You Can Trust

MarketLauncher provides strategic outbound services that get you in front of the right buyers faster.
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B2B Prospecting & Lead Generation​
Define your target market, identify the right decision makers and convert them to verified leads.
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B2B Lead Development & Appointment Setting​

B2B Lead Development & Appointment Setting​
Develop leads through personalized engagement, prequalify and convert them to sales meetings.
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Voice of the Customer Vector

Voice of the Customer
Better understand the clients you serve with intel from third party interviews that help drive strategy.
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Additional Sales Support Services

Additional Sales Support Services
Align Marketing and Sales resources to impact revenue growth.
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Lara Stewart Triozzi
Lara Stewart Triozzi
CEO and Founder
Founded ML in May 2001

A Company Built on a Track Record of Success

Lara Triozzi, Founder and CEO of MarketLauncher, built our core methodology based on a successful product roll-out executed at Inc. Magazine. Lara led a team that executed a consultative approach to engaging CEOs and senior executives in a way that built trust early in the sales process.

That strategic approach resulted in a successful national expansion, and many of the CEOs that Lara’s team had prospected were impressed enough with the approach that they asked that she replicate the model for their own B2B sales efforts.

Realizing there was an unmet need in the market for this strategic outbound approach, Lara started MarketLauncher in 2001.

What Makes ML Different? Our Talented people.​

  • Sales and marketing professionals with an average of 15 years of industry experience in client-facing roles.
  • Data scientists skilled in developing your audience and spotting trends that influence sales strategies.
  • Content curators who build compelling messaging that helps open doors and build trust.
  • Sales strategists focused on identifying the most effective approach and keeping the outreach program aligned with sales goals.
Why choose ML?
Peter, Terri-Lynne and Anna
Peter, Terri-Lynne and Anna
Michelle and Lara

Our Strategic Account Based Approach to Sales Is a Key Differentiator

We believe that spending time on the front end to effectively confirm a Total Addressable Market sets our client programs on the path success. We apply a strategic process most firms do not, utilizing a team of seasoned sales professionals that is the envy of our competitors.

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Michelle and Lara
Our 100% Remote Workforce Allows Us to Hire for Talent, Not Location!
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Stephanie

A Different Approach to Inside Sales

When you have a complex sale that requires you engage the C-suite and other senior executives, you need seasoned professionals with deep industry and sales and marketing experience​.

  • Market Research Specialists highly skilled at verifying company data and identifying the right decision-makers within targeted accounts.
  • Sales Development Specialists with experience in consultative sales environments.
  • Average tenure with ML of 8+ years.
Meet the Team
Stephanie

Engage the Right Audience

Regardless of industry or company size, MarketLauncher helps you get in front of the right decision-makers faster.
Homepage_Enterprise-Sales

Enterprise

Enterprise Accounts often have stringent procurement requirements and large buying teams that include multiple lines of business.
Small & Mid Market

Small & Mid Market

Small & Mid Market Accounts care a lot about content and are looking for trusted advisors who will provide value.
Specialty

Specialty

Specialty Markets, like a specific industry or geo, require that messaging be personalized to their needs and business challenges.
See Examples

How to Establish a Predictable Sales Pipeline

Identify your TAM

Identify Your TAM

Using trusted data sources we conduct preliminary research and build a list of target accounts in your Total Addressable Market.
Validate Your Audience

Validate Your Audience

Strategic outbound calling lets us turn suspects into verified leads.
List Maintenance

Maintain Your List

Timely outreach lets us maintain a clean database of your leads to account for churn and incorporate new intel.
Reach Out and Engage

Reach Out and Engage

Using a multi-touch approach, our seasoned experts nurture your leads to engage and build trust.
Analyze Your Data

Analyze Your Data

We monitor reactions to our outreach and collect intel that can be used to optimize the output of our prospecting efforts.
Nurture Verified Leads

Nurture Verified Leads

We use a steady cadence of multi-touch outreach to convert prospects into opportunities.
Re-engage Dormant Leads

Re-engage Dormant Leads

We reach back out to your lost opportunities to collect intel on their status and re-engage when timing is right.
Gather Intel

Gather Intel

We conduct Win/Loss Analysis and Client Quality Assessment interviews so you can incorporate learnings into your overall strategy.

Are you Ready for Liftoff?

ML provides expertise at every stage of the sales lead funnel to introduce your offering to potential new buyers.
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Reach New Revenue Heights with MarketLauncher

Your prospective clients value TRUST. Now more than ever. Our personalized outreach methodologies are designed to position your company as a trusted source of information relevant to the problems you help your clients solve.
Improving the Accuracy of Market Assessments by Listening to the Voice of the Customer
Client Story
Improving the Accuracy of Market Assessments by Listening to the Voice of the Customer
Building a Scalable Lead Generation and Development Program
Client Story
Building a Scalable Lead Generation and Development Program
Executing a Client Quality Assessment Program
Client Story
Executing a Client Quality Assessment Program
Reviving a Dormant Referral Program
Client Story
Reviving a Dormant Referral Program
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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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