MarketLauncher provided support to a Service Network Solutions company to gain share in a key market sector. The program’s success helped attract the attention of a private equity firm and led to a merger with the world’s leading Service Lifecycle Management firm. The VP of Sales on the project moved to a senior position with an investment management company and has since brought ML in to assist on more than a dozen new projects.
Within 18 months of a project designed to bring a new product to market, MarketLauncher reached 48% of the total identified market and secured 192 new business meetings for our client’s sales team.
We accelerated their go-to-market strategy, creating $28.8M in sales pipeline, which helped gain the attention of buyers and supported their acquisition by Wolters Kluwer.