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The Art and Science of B2B Prospecting

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New Promotions Position ML for Continued Growth in the New Year
ML Culture

New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.
Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
Data-driven Selling

Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
The global pandemic’s impact on revenue generation efforts is beginning to move back to pre-COVID-19 numbers.
Adapt and Thrive by Pivoting Your Approach in Complex Sales
Sales Strategy

Adapt and Thrive by Pivoting Your Approach in Complex Sales
For B2B companies with a complex sale who had to pivot during COVID-19, this blog covers how to use market research to test new markets.
ML Achiever: Teresa Block, Market Research Manager
ML Culture
ML Achiever

ML Achiever: Teresa Block, Market Research Manager
Market Research Manager, Teresa Block, answers a few questions on how she leads the MRS team in their outbound sales efforts.
4 Ways Strategic Outbound Can Power Up Your ABM Strategy
Account Based Marketing

4 Ways Strategic Outbound Can Power Up Your ABM Strategy
An account based marketing strategy with Strategic Outbound allows you to connect with valuable accounts and deliver a consistent buying experience.  
ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox
Data-driven Selling
Data Analytics

ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox
MarketLauncher turned to Databox when we needed a better way to keep our goals front and center while reporting progress to clients.
A Look at the Data: COVID-19's Impact on Sales Development
Data-driven Selling

A Look at the Data: COVID-19's Impact on Sales Development
In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”
How to Lead a Successful Virtual Sales Meeting [Video]
Sales Strategy

How to Lead a Successful Virtual Sales Meeting [Video]
MarketLauncher's Direct of Business Development, Dyan Klein, shares 3 tips for leading a successful sales meeting from anywhere.
Remote Workforce Playbook: Lead Your Team From Virtually Anywhere
ML Culture

Remote Workforce Playbook: Lead Your Team From Virtually Anywhere
This playbook is our guide to leading a remote workforce from anywhere, no matter the circumstances.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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