The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (8)

All Blog Posts

Adapt and Thrive by Pivoting Your Approach in Complex Sales

For B2B companies with a complex sale who had to pivot during COVID-19, this blog covers how to use market research to test new markets.

ML Culture

ML Achiever

ML Achiever: Teresa Block, Market Research Manager

Market Research Manager, Teresa Block, answers a few questions on how she leads the MRS team in their outbound sales efforts.

Account Based Marketing

4 Ways Strategic Outbound Can Power Up Your ABM Strategy

An account based marketing strategy with Strategic Outbound allows you to connect with valuable accounts and deliver a consistent buying experience.

ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

Data-driven Selling

Data Analytics

ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

MarketLauncher turned to Databox when we needed a better way to keep our goals front and center while reporting progress to clients.

Data-driven Selling

A Look at the Data: COVID-19's Impact on Sales Development

In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.

B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling

Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

Sales Strategy

How to Lead a Successful Virtual Sales Meeting [Video]

MarketLauncher's Direct of Business Development, Dyan Klein, shares 3 tips for leading a successful sales meeting from anywhere.

ML Culture

Remote Workforce Playbook: Lead Your Team From Virtually Anywhere

This playbook is our guide to leading a remote workforce from anywhere, no matter the circumstances.

Lead Generation

Webinar: What To Do When Unforeseen Events Affect Your Lead Pipeline

If your sales pipeline has been impacted by the recent global healthcare crisis, this webinar will help you develop a last-minute lead generation strategy.