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Blog
The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (7)
All Blog Posts
Data-driven Selling
Data Analytics
Account Based Selling
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
ML Culture
When Business Gets Unpredictable, Bring Your “A” Game
This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to
Sales Strategy
The Diamond Approach: 4 Cornerstones to Build a Healthy Sales Pipeline
A healthy sales pipeline is built upon these 4 elements. Here’s how you can establish a sales infrastructure that will give your team a cutting edge.
Account Based Marketing
Nurturing Your Clients and Contacts to Drive New Revenue
As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective
ML Culture
2020 Vision in 2021: New People, Promotions, Same Great Client Service
If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.
ML Culture
ML Achiever
ML Achiever: Jennifer Aldinger, Senior Sales Manager
Commitment to family, clients and lifelong learning define Sales Manager, Jennifer Aldinger.
Account Based Marketing
Sales Strategy
Building Trust Through Account Based Selling (ABS)
Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business.
ML Culture
New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.
Data-driven Selling
Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
The global pandemic’s impact on revenue generation efforts is beginning to move back to pre-COVID-19 numbers.
Sales Strategy
Adapt and Thrive by Pivoting Your Approach in Complex Sales
For B2B companies with a complex sale who had to pivot during COVID-19, this blog covers how to use market research to test new markets.
Featured
How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
Categories
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ML Achiever
Data-driven Selling
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Win/Loss Analysis
AI & Machine Learning
Account Based Selling
Client Satisfaction Assessments
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