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Why ML
Blog
The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (6)
All Blog Posts
ML Culture
The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office.
Win/Loss Analysis
Data-driven Selling
Voice of Customer
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
ML Culture
ML Ramping Up Vertical Expertise to Meet Rise in Demand
We are seeing high interest in products and services that improve the patient experience and drive better patient outcomes.
Lead Generation
Sales Strategy
Communication and Collaboration
ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?
ML Culture
ML Achiever
ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy
As a mother of 3 kids and 2 dogs, and manager of 3 team members and multiple clients in her role as Vice President of Account Strategy, she has to be.
Lead Generation
Sales Strategy
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
ML Culture
Happy 20th Anniversary to MarketLauncher! We’ve come a long way baby.
It is hard to believe it’s been 20 years since ML “opened” its virtual doors. A lot has changed but it’s also amazing how much has stayed the same.
B2B Prospecting
Sales Strategy
Tearing Down Corporate Silos to Create Alignment That Drives Revenue
Did you know that having an aligned sales and marketing team can directly impact your sales efforts and improve your revenue generation success?
Sales Strategy
Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.
ML Culture
ML Achiever
ML Achiever: Theresa Applegate, Technology Manager
Continuous Improvement. This is something Theresa Applegate is committed to in her personal life as well as her role with MarketLauncher.
Featured
How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
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