The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (4)

All Blog Posts

How to Measure Your Sales Conversion Rate

Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.

Data Analytics

Strategic Outbound Marketing Strategy: Data Analysis and Reporting

If you're asking yourself, how can data analytics improve marketing strategy, you're in the right place. Here are five valuable lessons we've learned.

B2B Prospecting

How to Build a Successful Sales Outreach Strategy that Yields Results

As buyer behavior shifts, so too should your b2b outreach strategy. Here’s what companies need to know about B2B prospecting to close more deals.

ML Culture

ML Achiever

ML Achiever: Heidi Hacker, Senior Sales Development Specialist

This month our ML Achiever is Senior Sales Development Specialist, Heidi Hacker. Learn more about Heidi's role, career path and experience at ML.

ML Culture

How Our Commitment to Our Team Protects Against “The Great Resignation”

In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.

How Partnering with MMIT Helped Us Achieve Client Success

Data-driven Selling

B2B Prospecting

How Partnering with MMIT Helped Us Achieve Client Success

Read the case study to learn how MMIT’s Reach and Directory of Health Plans solutions helped contribute to our client’s success.

Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach

B2B Prospecting

Sales Strategy

Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach

What role does multi-touch, multi-channel outreach, and engagement play in an outbound marketing strategy?

Rules of Engagement Between Inside and Outside Sales

Sales Strategy

Inside Sales

Rules of Engagement Between Inside and Outside Sales

Whether your organization includes both inside and outside sales teams, there are sales rules of engagement to follow in order to align goals and strategy.