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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (12)
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All Blog Posts

It’s Q2 – Where Is Your Sales Pipeline?
To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.
Meeting Sales Goals — Are We There Yet?
It’s mid-point in the year. Are you on track to hit your sales goals? Summer’s the time to lay the groundwork for a strong September sales pipeline.
Telecommuting — Why It Works
Is there a way to make telecommuting a win-win? We at MarketLauncher believe there is. In fact, we’ve built our business on the very idea.
The Importance of Company Core Values
Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.
Re-Engagement Strategy: Close More Sales
Companies often lack a re-engagement strategy. But if you don’t pay attention to leads in the middle of the funnel, competitors will steal them away.
A Predictable Model for Forecasting Revenue
Revenue forecasting is a critical part of any growth strategy. Here’s what to measure to build a model that more predictably forecasts new sales revenue.
Best Practices for Lead Nurturing
Any company can craft a lead nurturing strategy for regular outreach to potential buyers. Our philosophy is simple...
Email Prospecting vs Email Content Marketing
Do you have a clear strategy for distinguishing between email activity as a form of prospecting versus marketing?
How to Measure Client Satisfaction
How to measure client satisfaction with client quality assessment surveys. Better understand your client's needs to improve retention and spend.
B2B Digital Marketing Prospecting to Increase ROI
Digital marketing prospecting strategies lead to increase output and ROI for companies. Here's how combining digital marketing and b2b prospecting works.