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The Art and Science of B2B Prospecting

Our vision is to be the first choice of CEOs looking to build a predictable growth model. We’ve got the know-how to strategically apply a consultative approach to lead prospecting that accelerates growth for B2B companies even as buyer behavior changes. (2)
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All Blog Posts

Remote Work Is More Than Just WFH
The workplace has changed a lot in the last couple of years. And businesses have had to respond to all that change.
Strategic Outbound Marketing Strategy: Data Analysis and Reporting
If you're asking yourself, how can data analytics improve marketing strategy, you're in the right place. Here are five valuable lessons we've learned.
ML Achiever: Heidi Hacker, Senior Sales Development Specialist
This month our ML Achiever is Senior Sales Development Specialist, Heidi Hacker. Learn more about Heidi's role, career path and experience at ML.
How Partnering with MMIT Helped Us Achieve Client Success
Read the case study to learn how MMIT’s Reach and Directory of Health Plans solutions helped contribute to our client’s success.   
ML 2022: Growing by LEAPs and Bounds!
ML's executive team came together for our annual look back / look forward strategy sessions. In those sessions, we practiced what we preach.
ML Achiever: Stephen Kirkpatrick, Senior Sales Content Manager
We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.
Podcast: Prospecting and Selling into the C-Suite
CEO, Lara Triozzi, shares her experience on how to successfully sell to the c-suite in this Agency Unfiltered episode hosted by Kevin Dunn.
ML Ramping Up Vertical Expertise to Meet Rise in Demand
We are seeing high interest in products and services that improve the patient experience and drive better patient outcomes.
Communication and Collaboration
ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?
ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy
As a mother of 3 kids and 2 dogs, and manager of 3 team members and multiple clients in her role as Vice President of Account Strategy, she has to be.