The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (6)

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B2B Prospecting

The Evolution of B2B Prospecting

B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.

Sales Strategy

It’s Q2 – Where Is Your Sales Pipeline?

To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.

ML Culture

The Importance of Company Core Values

Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.

B2B Prospecting

Re-Engagement Strategy: Close More Sales

Companies often lack a re-engagement strategy. But if you don’t pay attention to leads in the middle of the funnel, competitors will steal them away.

Sales Strategy

A Predictable Model for Forecasting Revenue

Revenue forecasting is a critical part of any growth strategy. Here’s what to measure to build a model that more predictably forecasts new sales revenue.

B2B Prospecting

Email Prospecting vs Email Content Marketing

Do you have a clear strategy for distinguishing between email activity as a form of prospecting versus marketing?

Client Satisfaction Assessments

Voice of Customer

How to Measure Client Satisfaction

How to measure client satisfaction with client quality assessment surveys. Better understand your client's needs to improve retention and spend.

B2B Prospecting

B2B Digital Marketing Prospecting to Increase ROI

Digital marketing prospecting strategies lead to increase output and ROI for companies. Here's how combining digital marketing and b2b prospecting works.