The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (4)

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ML Culture

When Business Gets Unpredictable, Bring Your “A” Game

This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to

Account Based Marketing

Nurturing Your Clients and Contacts to Drive New Revenue

As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective

ML Culture

2020 Vision in 2021: New People, Promotions, Same Great Client Service

If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.

Building Trust Through Account Based Selling (ABS)

Account Based Marketing

Sales Strategy

Building Trust Through Account Based Selling (ABS)

Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business.

ML Culture

New Promotions Position ML for Continued Growth in the New Year

MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.

Data-driven Selling

Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies

The global pandemic’s impact on revenue generation efforts is beginning to move back to pre-COVID-19 numbers.

Data-driven Selling

A Look at the Data: COVID-19's Impact on Sales Development

In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.

B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling

Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”