<img alt="" src="https://secure.rigi9bury.com/188572.png" style="display:none;">

The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)
decoration

All Blog Posts

ML’s Client Service Team: Setting Our Clients on the Path to Success
In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.
The People Behind the Scenes: Setting us up for Success
This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy. Here is your guide to conducting a Win/Loss analysis in-house.
What’s the Secret to ML’s 20 Year Success? Our People.
In this week's post, four ML team members share why they chose to work at MarketLauncher, their experience, advice, and more.
5 Examples of How Market Research Can Support Market Expansion Goals
Here are five examples of companies effectively breaking into new markets with the help of market research firms.
The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office.
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.