The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (2)

All Blog Posts

B2B Prospecting

How to Engage the C-suite for More Meetings with Decision-Makers

Is your current strategy for engaging the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.

Sales Strategy

Two Tips to Set You Up for B2B Sales Success in 2023

Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.

ML Culture

How ML’s People Impact Our Growth and Success

At our annual planning sessions, we discussed our company's strengths. At ML, we have many but one in particular that stands out… our people.

Lead Generation

Account Based Marketing

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.

Marketing

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession.

Data Analytics

How to Measure Your Sales Conversion Rate

Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.

B2B Prospecting

How to Build a Successful Sales Outreach Strategy that Yields Results

As buyer behavior shifts, so too should your b2b outreach strategy. Here’s what companies need to know about B2B prospecting to close more deals.

ML Culture

How Our Commitment to Our Team Protects Against “The Great Resignation”

In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.

Sales Strategy

Complex Sale

The Enterprise Sales Process: 5 Steps for Closing Complex Sales

The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.

Audience Development

Build a Prospect List of Qualified Leads Through Personalized Outreach

Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate leads pays off in several ways including...

The Art and Science of B2B Prospecting

All Blog Posts

How to Engage the C-suite for More Meetings with Decision-Makers

Two Tips to Set You Up for B2B Sales Success in 2023

How ML’s People Impact Our Growth and Success

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

How to Measure Your Sales Conversion Rate

How to Build a Successful Sales Outreach Strategy that Yields Results

How Our Commitment to Our Team Protects Against “The Great Resignation”

The Enterprise Sales Process: 5 Steps for Closing Complex Sales

Build a Prospect List of Qualified Leads Through Personalized Outreach

Featured

How Market Opportunity Analysis & Assessments Benefit Your Business

B2B Lead Development for Corporate Finance Executives and Buyers

C-Suite and Executive Decision Makers

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