The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.

All Blog Posts

AI, Intent, and Relevance Are Elevating B2B Outbound Success

Data-driven Selling

Sales Strategy

AI & Machine Learning

AI, Intent, and Relevance Are Elevating B2B Outbound Success

Learn how AI, intent data, and personalized messaging can elevate your B2B outbound programs and build a more predictable sales pipeline.

Account Based Marketing

Audience Development

B2B Prospecting

Complex Sale

What is Your On-the-Move Strategy?

An On-the-Move Strategy keeps you connected to valuable allies. Read about the results ML has gained and learn how to build your own.

Client (Re)Engagement: From Hello to Good-bye to Hello Again

ML Culture

Sales Strategy

Client (Re)Engagement: From Hello to Good-bye to Hello Again

Maintain the highest degree of professionalism to the very end and you will be top of mind when a former client needs the services you provide!

These 3 Things Are Working Right Now to Build Sales Pipeline

These 3 Things Are Working Right Now to Build Sales Pipeline

Lara Triozzi shares the sales strategies that are currently proving the most effective: warm lead follow up, leveraging events, and Voice of Customer.

Do You Have a PSP? This Vital Tool Can Help You Control Your Sales Game

Data-driven Selling

Sales Strategy

Complex Sale

Do You Have a PSP? This Vital Tool Can Help You Control Your Sales Game

Do you have a Predictable Sales Pipeline? Building one takes discipline.

Data-driven Selling

Sales Strategy

AI & Machine Learning

Intelligent Outbound Sales

To sell effectively, you need an intelligent outbound sales approach.

NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding

Client Satisfaction Assessments

Sales Strategy

Voice of Customer

NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding

ML recently published findings from the first phase of our 2023 Client Quality Assessment (CQA) survey.

Three Tips to Determine Your Total Addressable Market

Audience Development

B2B Prospecting

Sales Strategy

Three Tips to Determine Your Total Addressable Market

Are you targeting the right accounts? In this post, we'll cover how to determine total addressable market to ensure you're talking to the right people.