About MarketLauncher

Founded in 2001

ML has been a trusted sales development source for over 20 years, helping B2B companies worldwide with complex sales get in front of the right decision-makers and grow revenue faster. We do this by employing strategic outbound tactics that engage senior-level and C-suite executives to cultivate interest, build trust, prequalify sales-ready leads, and book meetings.

Our strategic outbound approach helps establish a predictable model for building sales pipeline. Our seasoned professionals work with your internal resources to identify and confirm your target market, begin a dialogue, collect market intel, and advance prospects to the next stage of the sales process when need, interest and timing are aligned.

Our Strategic Approach to Account Based Selling Establishes ML as the Experts You Can Trust

Our four-step strategic approach will fuel sales success:

Cultivate a clean and comprehensive prospect list that covers your total addressable market (TAM).

Build trust by crafting relevant messaging for your audience that speaks to their issues and needs.

Proactively follow up with leads that react to your message to engage and move them forward to a dialogue.

Set goals, use data to measure results, and adjust your approach based on what you learn at every step of the process.

Data Analysis and Reporting is Critical to Success

The ML Operations team provides data analysis and reporting as a core element of every account program. Our Market Research and Sales Development Specialists capture intel throughout the project which allows us to quickly see what is working and what is not, and whether a pivot in approach is required to achieve better outcomes.

Every ML client receives real-time access to a personalized, private, and secure HubSpot dashboard. The dashboard provides visibility into all outreach activities and the data collected by the team.

We can see which buyers are engaging, what they are reacting to, how the messaging and content are performing, and which talking points are most likely to lead to a qualified sales appointment. We can also look at this data segmented by various cohorts, including industry sectors and specific types of buyers.

We provide monthly diagnostic reports with analysis of KPIs and critical insights. This data rolls up into a comprehensive market assessment report presented every six months with actionable recommendations.