Tricia Washington has over 16 years experience in business-to-business marketing for various mid-size companies in a number of professional service industries including executive education, consulting, legal, real estate, publishing, financial, media/communications, government/public sector and market research. 

Tricia’s background includes serving as the Director of Marketing for Delahaye Medialink and as a marketing consultant for Millward Brown Precis.  In both positions, Tricia demonstrated an ability to create a consultative business development strategy to target high level decision makers at Fortune 500 companies, creating new business opportunities for the sales teams.  Prior to her work with these leading media analysis providers, Tricia worked as the Director of Marketing for Inc. magazine’s Eagles CEO peer group program, rolling out the marketing campaign on a national basis.  Tricia began her career at the public relations firm of Makovsky & Company in New York, NY.

Over her 16 years as a Marketing professional, Tricia has been responsible for almost every form of marketing communications planning and execution including branding, product positioning, media relations, product development, e-Marketing, advertising, events and direct marketing.  As the Executive Vice President at MarketLauncher, Tricia is responsible for developing integrated business development programs to impact client companies and solve their marketing and business issues with positive results. 

Tricia joined MarketLauncher in November 2001 and is responsible for overseeing operations, which includes developing strategies and programs that impact MarketLauncher client company’s growth, in addition to managing account teams and execution.