As President and Founder of MarketLauncher, Inc., Lara Triozzi offers 18 years of business-to-business marketing experience. Working primarily in start-up and fast-growth ventures, Lara brings a wealth of knowledge on strategies to identify new business opportunities and structure programs to maximize the sales process.

Lara spent five years working with Inc. magazine to launch the Inc. Eagles CEO peer group program in seven cities where she successfully structured a sales process designed to introduce an intangible product to a sophisticated buyer.

Prior to joining Inc., Lara spent three years in the field of advertising on both the agency and client side. Working in all facets of the business, Lara held positions responsible for creative development, account management, copywriting, statistical analysis and media and print buying.

Lara has also served as the Director of New Media for Ivanhoe Broadcast News, a leading provider of health news to broadcast network affiliates. Lara was brought in to help the organization launch its Internet initiative to coincide with its long-standing broadcast business.

In May 2001, Lara founded MarketLauncher, Inc. By combining her prior experience in advertising, marketing and strategic business development, Lara designed the firm to specialize in helping businesses achieve sales growth through market development programs that accelerate the sales process and help clients establish a predictable model for growth.

NEXT >