A graduate of the University of Texas, Kelli’s background is in the high-end retail industry, where she spent five years with By George in Austin, Texas. Kelli was responsible for evaluating routine, seasonal, periodic and promotional product demand in order to forecast and identify trends. Kelli also negotiated with vendors, was responsible for strategic merchandising decisions and handled all aspects of marketing for the company.

Kelli joined the MarketLauncher team in 2003 and has been responsible for database architecture, management and ongoing data development. She also provides database training to all team members and is responsible for the ongoing development of training documents.

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